What is really wrong with these three ailing franchises?
All three of these major sports organizations have been struggling for quite some time. It has been a frustrating period for fans who root for any or all of these teams.
I have counseled lots of teams and top athletes from around the world from and I think I have finally figured out what is wrong the The New York Mets, The New Jersey Nets and The New York Jets.
Sports writers, fans and pundits have different ideas about how to fix these teams.
Some blame the owners.
Others blame the players.
Some people fault the managers.
Other fans will attribute the problems to bad trades, high salaries and a lot of untimely injuries.
Some fans think the teams are cursed they way The Boston Red Sox were in the past.
I think the problem for all the teams lies elsewhere. Notice that the names all rhyme with one another and that each name has four letters in it. I think the names are now associated with failure, frustration, disappointment and losing.
Perhaps a longer name with more letters will help to change the culture of these mediocre teams.
When a brand of product starts to struggle, advertisers and marketers sometimes rename the item to improve sales. Maybe this kind of change can help these squads to feel better and perform better.
So, how about new names for all three teams? Let’s get some new uniforms and colors to go along with the new titles. Breaking with a losing tradition could be a good thing for the clubs and for their loyal followers.
Radio stations and newspapers could run some interesting contests.
Some will say that this idea is crazy. But, at this point, frustrated and loyal fans are probably ready to try anything.
Jay P. Granat, Ph.D. is a Psychotherapist in River Edge, NJ and the Founder of www.StayInTheZone.com.